Why In-House Publicity?
We believe that publicity is the most powerful and relevant tool in the communications mix in modern day marketing. We combine various tools to put brands in front of the right people, by the right people.
We carefully create, distribute and control the spread of information on behalf of companies and brands. Our years of network building within the media and influencer not only enable us to quickly generate news but more importantly advise on the correct messaging and target audience. All projects begin with a thorough audit and messaging workshop with key client personnel.
Social, reviews, blogs, forums, press releases, search and mainstream media – it’s a full time job. We audit and then build an integrated reputation strategy. Generally we’ll agree on a few brand/ industry relevant touchpoints of influence and plough all resource into those. In this highly fragmented area, we firmly believe in taking a pragmatic position; fewer, bigger but better.
We have fantastic media relations who we partner with to deliver our clients messaging. We understood years ago that to build a solid media book we needed to make sure it was always a win for our clients and a win for the media relationship. In today’s integrated media landscape, we broker these long term arrangements with media and brand.
Something many companies only think about when they need it. We get that, which is why we have modelled our approach. This means that we can plug in the facts, build the crises comms team (CEO, Comms team, Legal & relevant department leaders) and start communicating. We then monitor, track and adapt as we see ourselves out of the crises.
As part of a solid marketing & communication strategy, influencer marketing can be very beneficial. It’s an area plagued with cowboys and hollow promises. We don’t do stand alone influencer marketing. It’s our belief that any marketing effort should be integrated. We source, bake in KPI’s, write solid contracts, and closely manage payments according to KPI and contract deliverables.
Our team of writers are all specialists in their own fields. They are experts. They are senior. As a result, we get it right, first time. Every time.